DESIGN THINKING, BECAUSE EMPATHY MATTERS.
CUSTOMER NEED SETS ALL PRIORITIES.

Need help assuring that your Product strategy is fully aligned with your client's pains, needs and wants? 

I'm a Product visionary with a proven track record of transformation and building digital marketing solutions. I have a solid command of software engineering, AI/ML, marketing services, digital technology and consumer engagement. I'm accomplished in delivering substantial revenue increases and exponential market penetration. I've done this with some of the largest brands in the World. 

• 15+ years experience as Product Leader adept at inspiring large teams to launch innovative products and  solutions in full alignment with the c-suite

• Decades of experience operating and growing multiple $10-140M revenue businesses

• Captivate audiences as a compelling speaker, leaving an indelible impact on boardrooms and conference halls alike

• Seamlessly translate complex ideas into accessible concepts to drive transformative initiatives and garner enthusiastic support from stakeholders across all levels of the organization

SKILLS: 
Product Management, Agile, Product Marketing, Business Intelligence, CMS, Data Analysis, Graphic Design, UX, CX, GTM, Machine Learning, Finance, CRM, Advertising Technology, Marketing Technology, Direct Mail, Leadership, Video Production, Front End, Product Roadmaps, API, Product Strategy, Negotiation, Design thinking, Stakeholder management, and communication skills, Innovation, Customer centricity, Competitive analysis, Team building, and Metrics and KPIs.

WHO I AM

Graphic Design Expertise as a Leadership Asset

My foundation as a graphic designer uniquely informs my leadership approach. I excel at translating complex concepts into clear, actionable visualizations that foster alignment. My strengths also include compelling storytelling, effective communication with executive leadership, a UX-driven mindset, and the application of Design Thinking to solve intricate problems. My relentless curiosity drives innovation and inspires teams to achieve their best.

First-Generation College Graduate

As the first in my family to earn both a college and a Master’s degree, I bring a strong work ethic and a commitment to maximizing my impact every day. This journey has honed my skills in prioritization and adaptability-critical abilities that help my teams balance organizational objectives with client needs under pressure.

Builder and Developer

As an accomplished front-end developer I have created a wide range of commercial and consumer interfaces. Today, I leverage this technical background, alongside my graphic design skills, to lead UX teams in delivering intuitive and effective user experiences.

Omnichannel Media & Advertising Leadership

With over three decades in digital and print media, I have led product teams across Digital Display, Email, Web, Mobile, Social Media, Coupons & Promotions, Landing Pages, Video, and Direct Mail. This comprehensive experience allows me to deeply understand and address the diverse needs, challenges, and goals of clients in today’s omnichannel marketing landscape.

Executive-Level Experience

My career includes roles on M&A teams, leading strategic financial analyses, building business cases, securing innovation funding, managing P&L, crafting investor presentations, overseeing partner relations, contributing to investor scripts/statements, and negotiating major enterprise contracts. I've directly with CEOs and have deep experience preparing and presenting to boards of directors. 

Teacher and Mentor

I am passionate about developing talent, having mentored numerous ad tech and agency leaders and taught web and interface design at the college level. I taught interface design at the College level. I continuously adopt new methods to understand and motivate teams, fostering productivity and growth.

Relentless Ambassador

I have and will become an ambassador for any company that I work for. I can bring this to big-room stage performances, talks, panels, and lectures. I use my social presence and content creation to positively promote the products, solutions and successes of the firm.

KEY EMPLOYMENT EXPERIENCE

RR Donnelley [ $5 B ] -  https://www.rrd.com
Senior Vice President (SVP) of Marketing Technology,  Head of Product

11/2021-Present   

Vericast  [ $2 B ] – https://vericast.com  

Vice President (VP) of Product Management

04/2019-11/2021

Valassis   [ $2 B ] (acquired by Harland Clarke / Vericast)
Executive Director of Digital Product Management

12/2010-04/2019

AutoWeek Magazine | Crain Communications [ $1 B ] – Detroit, MI 

Interactive Digital Operations Director, AutoWeek

09/2006-11/2010

Crain Communications [ $1 B ] – Detroit, MI 

Digital Operations Director, Corporate

01/1999-09/20006